Ever dismissed product descriptions as low priority? Assumed that as long as the information on your product page is accurate, you’re good to go? It’s time to think again. Product descriptions are more than a summary of what you’re selling. Written well, they can boost your store’s conversion rate and increase the perceived value of your products. The right words can even make customers happy to pay more. Reference: https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell